There have been multiple studies about the incremental lift in search traffic that Pay Per Click Advertising provides in recent years. I’ve been quoting to clients the Google Study that said that search ads provide 89% incremental traffic. The studies essentially say that when ads are shut off that the natural search results will only pick up for 11% of the lost traffic.
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Pay-per-click (PPC) and social media are very diverse digital marketing approaches. While pay-per-click (PPC) is based on immediate calls-to-action via push marketing, social media is based on brand awareness via pull marketing. Use this to your advantage. Utilize paid search data and metrics to strengthen and support social media marketing efforts. In this sense, they really do work hand-in-hand.
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I will be the first to admit it – Bing and I don’t always get along. But despite our quarrels, Bing has always held a special place in my heart (as demonstrated in this year’s Bing-nerd Halloween costume to the right). I don’t know if it is because they are the search engine underdog,..or if they won me over simply with their ability to consistently pick awesome background photos for bing.com.
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If you’re like many marketers, you may have wondered about the value of social media advertising on platforms like Facebook and LinkedIn, and even viewed it with a bit of skepticism. You may be asking questions like, Do people actually click on them?, and the all important, $64,000 question, Will I actually see ROI from social media advertising? These are not uncommon questions, but the fact is there’s actually a growing trend towards paid social media advertising. In fact, a recent Nielsen report showed that 75% of advertisers are using paid social media advertising, and 64% are increasing their budgets in 2013. And here at Search Mojo, we have actually seen where social media ads have delivered not only clicks, but conversions.
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When it comes to social advertising, most of the chatter online is around Facebook. Why? Because Facebook ads are accessible and affordable to damn near everyone. Heck, you can run a promoted post for $5!
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One of the things I’ve always been a huge proponent of is fostering true brand loyalty for the long tail – strategic and continuous and growth – versus getting quick buzz hits then using the rinse and repeat formula.
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Today’s post is about an element of online advertising, which gets very little attention. I’m referring to the longer term impact of a successful advertisement.
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LinkedIn advertising has been top of my mind lately as we have seen incredible results by targeting specific personas for B2B industries that are hard to nail down with search ads. I’ve written a few blog posts about LinkedIn here, here and here, but in this post, I’d like to tackle some specific questions about best practices for LinkedIn advertising.
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At the start of your Pay-Per-Click (PPC) campaign you would have done a lot of research to create powerful PPC adverts, including:
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It appears that Facebook is prolonging the inevitable. The industry has been waiting for Facebook to launch an ad network that would rival Google’s AdSense for years at this point, and finally since the company went public, it was starting to look like it was going to happen very soon.
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