July 1st, 2009
If you’ve got someone managing your Pay-Per-Click (PPC) campaign, then you probably are hearing a lot of jargon and acronyms. The world of PPC is similar to search engine optimization when it comes to abbreviations and tech-speak, but it is still important for a customer to understand what is being referenced in a conversation, since your PPC agency is using your money to make the best possible purchases. Search Engine Marketing (SEM) agencies generally use a whole raft of terms in their internal reporting, and unfortunately they don’t always tone down the jargon when speaking to customers. Read the rest of this entry »
Posted by Patrick Hare| Comments Off
June 17th, 2009
It’s only been a month since we blogged about YouTube’s attempts at monetization—so it’s about time for them to try something new, isn’t it? paidContent reports that YouTube is testing a choose-your-own-ad feature to give us all what we really want: the choice between instant and delayed gratification.
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Posted by Jordan McCollum| Comments Off
June 2nd, 2009
This information comes from eMarketer by way of ReadWriteWeb and it conjures up some thoughts about why the following is found to be true. iPhone users recall advertising seen on their smartphones better than those of other smartphone providers like RIM’s BlackBerry. This probably is not a shock to many but for marketers it poses the question of how now address a market based on device in addition to other demographic and psychographic markers. Read the rest of this entry »
Posted by Frank Reed| Comments Off
May 11th, 2009
The advertising industry is like many other creative industries at the minute. Advertisers are looking at new ways to reach their audiences as the print industry continues to suffer and new mediums challenge ad agencies to think differently.
Some agencies are doing this better than others by letting real people tell real stories.
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Posted by Danny Brown| Comments Off
April 27th, 2009
Gian Fulgoni, Chairman, comScore’
- The right metrics are critical
- It’s not just about direct response
- Need to measure offline as well as online behavior
- Post-buy measurement of delivery of media plan
“A lot of good changes occur in the toughest times because it causes you to question what you’re doing.”
Online advertising: $20+ billion in the US - $23.4B in 2008, 8%. 20% to direct mail, 12% newspapers, 23% TV (distribution, cable, broadcast combined), 6% radio, 5% Yellow Pages. Total: $296.8 billion.
“If anyone thinks the Internet is going to replace TV… In 08 the total amount of time spent watching television in the US grew by 4%. That growth alone was greater than the total amount of time spent watching online video.”
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Posted by David Berkowitz| Comments Off
April 14th, 2009
Mobile Internet connectivity improvements through upgraded networks, smart phones, better data plans and more content are the main reasons why mobile advertising is starting to shift from “What’s all the hype about?” to “Finally, it’s catching up to the hype” mode. eMarketer reports that 2008 was where hype and reality crossed paths and now the future of the mobile advertising industry is poised to explode.
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Posted by Frank Reed| Comments Off
April 1st, 2009
In yesterday’s report, we informed you of the dramatic decline the newspaper industry is seeing in advertising revenue. Perhaps the most shocking revelation was that newspapers saw a 1.8% decline in online advertising revenues. You might have downplayed that decline due to the overall decline of online spending. However, new data from the Interactive Advertising Bureau, in conjunction with PriceWaterhouseCoopers, reveals growth of just over 10% in online ad spending.
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Posted by Andy Beal| Comments Off
March 19th, 2009
Google Announces Certified Ad Manager Program
Google recently announced the release of Google Ad Manager consultant program, which will provide advanced ad serving support and professional services.
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Posted by Navneet Kaushal| Comments Off
March 4th, 2009
With concerns over the recession and its impact on marketing, we decided to run a TopRank Reader Poll to discover reader (and their networks) preferences for digital marketing tactics in 2009. Companies world-wide are cutting costs as well as looking for creative, high impact and accountable marketing. Our amazing readers both on Online Marketing Blog and followers at @leeodden helped uncover the top tactics.
Over the past 11 days 532 readers have cast 1559 votes for their 3 top digital marketing tactics for 2009 with Blogging, Twitter and Search Engine Optimization topping the list. Equally interesting was that out of the top 10 tactics, 6 fall into the category of Social Media Marketing. See the full list below along with other statistics about where voters came from as well as info about the readership of Online Marketing Blog.
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Posted by Lee Odden| Comments Off
February 11th, 2009
Some users are reporting a widespread implementation of the Google AdWords PlusBox which provides certain AdWords advertisers with additional exposure for their listings. The AdWords PlusBox is a limited beta test that allows users to expand certain AdWords listings to see additional products from the advertiser. Read the rest of this entry »
Posted by Matthew Elshaw| Comments Off
