I’ve said it before and I’ll say it again: The power behind running successful pay-per-click (PPC) campaigns lies in the knowledge of the platforms and the knowledge of how online advertising and marketing works. So when a PPC manager like myself can find ways to make the hard work of implementing our golden knowledge easier, my heart leaps for joy! One of those leaps came courtesy of Google AdWords in the form of AdWords Scripts. Read the rest of this entry »
Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago.
“Roughly 35% of US small businesses don’t have a web presence at all, but more than 30 million businesses around the world actively use Facebook Pages because they’re free, easy to use, and they work well on mobile,” a Facebook spokesperson tells WebProNews. “Facebook’s tools are easier than ever to use. Of newly acquired advertisers in Q4 2014, 80% used our easiest ad tools, particularly promoted posts.” Read the rest of this entry »
Ding, ding, ding! That’s the sound of Pinterest hopping in the advertising ring, ready to compete for ad dollars with the other big dogs of social media. While you may have noticed beta testing in Summer 2014 in the form of a scattered, strictly selected promoted pins, the gates opened on January 1 to all potential advertisers. Read the rest of this entry »
2014 has been a year of testing for Pinterest when it comes to Promoted Pins, which are sure to be the company’s big revenue generator. They first began testing the ad format in the fall of 2013, but officially launched the beta in May. They started with a few partner brands, but over the course of the summer, gave more businesses the opportunity to create their own do-it-yourself Promoted Pins. Read the rest of this entry »
Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Read the rest of this entry »
In November of 2013, Instagram debuted its first-ever ad. Featuring a gold watch and the caption “Pampered in Paris”, the photo from Michael Kors marked Instagram’s entrance into the big game. Instagram had held out for a while, maintaining its status as an ad-free zone for years – but that was until Facebook gobbled it up for a billion dollars. Facebook wasn’t going to sit around and let Instagram not make any money for too long.
Instagram is starting slow with advertising. That’s what the company is saying, literally. “We’re starting slow with advertising to make sure we take time to get the experience right for our ad partners and the Instagram community,” says Instagram in response to the question How do I advertise? Considering the history the company has when it comes to ad products and public freakouts, this is probably a wise decision.
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If there’s an argument against using a small advertising agency, I’ve probably used it.
After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now, I have become that smaller competitor. I run my own consulting group, and I work with those large agencies as a partner now. Read the rest of this entry »
Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone’s site, or execute a search, you will be followed for weeks by the ads that want nothing more than to get you to please come back and buy. And if you are a digital marketer, you’re probably doing this, too. But are you doing much simpler things that pay off even better? Read the rest of this entry »