If there’s one thing a social network needs to be successful and significant, it’s users. Secondly, it needs a revenue stream. And here’s the thing about a revenue stream, it rarely excites the network’s users. That’s because it almost always involves marketing being blasted to us at full force. However, if the product is great and our friends are there (and stay there), we usually adapt to the marketing that starts appearing in our feeds and eventually just keep on churning on the network, keeping its lights on for years to come. Read the rest of this entry »
Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content of the experience in which they’re at at any given point, and user actions like looking for products or taking actions on advertiser sites. Read the rest of this entry »
The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The study looks at data from 24 countries, and finds that 36% of smartphone users say they watch videos that are five minutes or longer on their phones on a daily basis if not more frequently. Many watch even longer videos, such as movies, on their mobile devices regularly. Read the rest of this entry »
Last summer, Twitter unveiled its objective-based campaigns, reports, and pricing, which it described as a new way to optimize ad campaign performance. They enable advertisers to only pay for actions that are “aligned with” their marketing objectives. Until now, these have been in beta, but the company announced on Wednesday that they’re now available globally to all advertisers.
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I’ve said it before and I’ll say it again: The power behind running successful pay-per-click (PPC) campaigns lies in the knowledge of the platforms and the knowledge of how online advertising and marketing works. So when a PPC manager like myself can find ways to make the hard work of implementing our golden knowledge easier, my heart leaps for joy! One of those leaps came courtesy of Google AdWords in the form of AdWords Scripts. Read the rest of this entry »
Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago.
“Roughly 35% of US small businesses don’t have a web presence at all, but more than 30 million businesses around the world actively use Facebook Pages because they’re free, easy to use, and they work well on mobile,” a Facebook spokesperson tells WebProNews. “Facebook’s tools are easier than ever to use. Of newly acquired advertisers in Q4 2014, 80% used our easiest ad tools, particularly promoted posts.” Read the rest of this entry »
Ding, ding, ding! That’s the sound of Pinterest hopping in the advertising ring, ready to compete for ad dollars with the other big dogs of social media. While you may have noticed beta testing in Summer 2014 in the form of a scattered, strictly selected promoted pins, the gates opened on January 1 to all potential advertisers. Read the rest of this entry »
2014 has been a year of testing for Pinterest when it comes to Promoted Pins, which are sure to be the company’s big revenue generator. They first began testing the ad format in the fall of 2013, but officially launched the beta in May. They started with a few partner brands, but over the course of the summer, gave more businesses the opportunity to create their own do-it-yourself Promoted Pins. Read the rest of this entry »
Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Read the rest of this entry »