Like the TV before it and the computer after that, at one point it may have been hard to imagine much less believe that mobile devices would be a regular part of daily life for the majority of the population. On a planet with approximately 7 billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions. That’s just about 77% of the total population. Read the rest of this entry »
Volkswagen’s Darth Vader ad has come on top of the top 20 viral video ads of 2011. This chart has been announced by Unruly in partnership with Mashable. Other top videos include-a Hollywood Megamercial, Angry Birds, Kate and Will, and singing hamsters. Unruly is one of the top names in social video advertising based out of London.
I’ve long been skeptical of the QR code madness among marketers. Sure, I’ve read all sorts of numbers around QR code adoption–good and bad. But many of the studies still pin *understanding* (not adoption) of QR codes in the 30 percent range. So, I tend to think, as a rule, QR codes are pretty over-hyped among marketers.
Google AdWords has released a new feature called Social Extensions, that integrates your AdWords campaign to Goolge+ page. They have given a detailed step-by-step guide to adding social extensions to your ads.
Today when I logged into Microsoft Advertising adCenter I realized that some major updates had been made! The new adCenter interface is much more user friendly, saving us all some time. The new version allows users to edit the campaign name, status, and budget right within the main interface. With the old version of adCenter, it took users three clicks before changes to campaign settings could be made. Transitioning between three different pages and having to wait for those pages to load was a really time consuming process, especially when trying to make small changes to campaign budgets on a daily basis. In the new adCenter interface, editing budgets is only a click away! Read the rest of this entry »
Bloomberg reports that search giant Google is collaborating with Best Buy, Macy’s, and other retailers to develop “web-based circular ads” similar to the ad inserts you see in the major newspapers.
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This morning Ace Metrix announced the Top 10 national TV ads for the third quarter of 2011. Unexpectedly, September 11th gave the Super Bowl a run for its money, representing the biggest advertising event of the quarter, and possibly the entire year. Ace rated Budweiser and State Farm 9/11 tribute ads the first and second most effective ads of the quarter, followed by several food ads including Sonic, Subway and Red Lobster.
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As Google continues it’s fast pace of updates and enhancements to AdWords, it means that paid search marketers need to work just as hard to keep up. Last year’s best practices are being trumped with newer, more powerful best practices. In this session at #SMX East, Andrew Goodman, George Michie, Brad Geddes, and Frederick Valleys discussed the best practices for incorporating the most important new features, ad formats, targeting capabilities and campaign automation features that will keep your campaigns moving forward and ahead of your toughest competitors.
In an email sent out to the AdWords advertisers Google has announced that from 6th September they will be submitting paused adverts to editorial review alongside the active ads. This change in policy sets out to “enhance your experience with Google AdWords”.
Yes, the age old debate rages on - is long copy better than short?
The simple answer is ‘it depends’. Your market, product and method of selling will all have an impact on the decision as to which is right for you.
Many people will argue against long copy saying that it doesn’t work because people just don’t have the time or inclination to read swathes of copy.
But the truth is long copy does work - quite often much better than short copy - but only if it is right for your product and it is written well.
