06.09.04
Yahoo Advertising
On Google
 By
WebProNews
Although the two companies are acknowledged competitors, Yahoo has
begun advertising on Google using Google's AdWords program. AdWords
works by having clients bid on keywords that can be used to query
search engines. These keywords, when searched, will cause Google AdWords
to display text ads associated with the content of the search.
The keyword which Yahoo is using to advertise on Google is "RSS."
RSS, which stands for Rich Site Summary, is a format for, according
to XML.com,
"syndicating news and the content of news-like sites." When users
search the term RSS in Google, Yahoo's keyword related advertisement garners the top AdWords position. |
If Yahoo's AdWords ad is clicked, the user is taken to a landing page for
Yahoo Shopping, Yahoo's shopping portal. The landing page
is a Yahoo Shopping SERP.
In Google's AdWords program, clients who won the keyword bid must
pay the cost for the click to Google. This applies to Yahoo as well.
MarketingVOX
suggests "the campaign may be an effort at keyword arbitrage. In keyword
arbitrage, Yahoo would pay for clicks with the expectation that the
Yahoo advertisers will pay more once the original Google visitor arrives."
Who says competitors can't work in unison to benefit each other. Google
is receiving money each time Yahoo's RSS ad is clicked. Meanwhile,
Yahoo has the opportunity to sell items and gain click revenue from
advertisers on their landing page, once the user reaches Yahoo's ad
destination.
About the Author:
WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.
Aventure Launches 2 GB Email Service
 By Chris Richardson
In an effort to capitalize on the buzz that Google started with its
1 GB email service, Aventure, a Northern Ireland based hosting company,
has launched its own version of a web-based email service. This service
does Gmail one better, however.
Instead of offering the now standard 1 GB worth of email storage,
Aventure has doubled this amount for its members, who receive a 2
GB storage limitation. Although, it's hard to consider that amount
any type of limit. The service, called AventureMail, is free to all
members.
Another difference between Gmail and Aventure's service is that Aventure
does not feature third party advertisements appearing in mailings.
Gmail has received a serious amount of notoriety because of Google's
decision to feature contextual AdWords ads within incoming and outgoing
emails.
However, Aventure's mailings will not be completely ad free. AventureMail
will, according to blogger Doug
Mehus, "feature advertisements for its own products, namely Aventure
Host, its paid Web hosting company; Picture Host, a free weblog and
auction picture hosting service; and the open-source XMB Forum software
which Aventure Media produces and distributes."
Aventure joins the likes of Spymac, Gmail, Lycos, Planet-Tolkien,
and a host of other Internet companies offering large storage amounts
for their respective email members. Unlike the other companies on
the list, AventureMail is the only company that has a confusing method
of making revenue from an expensive undertaking.
Currently, AventureMail has put a stop on approving new members. Attempts
to sign up for an account are met with this message:
If you are registering a new account: We are currently not accepting
any further registrations for several days during our initial launch.
Please check back later. We have currently accepted 20,000 signups,
and will accept a further 10,000 within 14 days.
Click For Larger Image |
Admittedly, once news spread of their offering, the response was undoubtedly
large. However, capping your members at 20,000 with the intention
of only allowing 10,000 more for a total of 30,000 new members is
not a move that will guarantee a large financial return.
Ad click rates from emails average at or below 1%. That means that
you are counting on 300 new members to acquire revenue from. On the
scale that some of these other companies use, that's not a very large
target at all.
With these numbers, some questions around Aventure's email service
remain, how is Aventure going to finance this venture? Are they counting
on their new members for revenue? Is this service one that a large
revenue return is expected? If not, how is Aventure going to pay the
expenses that accompany this amount of storage and the logistics involved?
Are they hoping the hype surrounding Gmail rubs off on them?
With the way things stand with Adventure right now, these seem to
be all valid questions. Or could this be the case of a company trying
to mimic what Google has started, but with limitations that a smaller
company may experience?
About the Author:
Chris Richardson is a search engine writer for WebProNews.
Visit WebProNews for the latest search news.
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| From the Forum: |
| SES London: Link Building And Domain Name Issues |
The Search Engine Strategies London conference
started a week ago and I'm glad that Alan Webb attended and
shared his observations over at SEOChat. I've gone through
his posts and lifted what I think are the most important SEO
tips - be sure to check out his complete posts.
Webby (as he's called in SEOChat) attended two sessions on
link building, and, as search engines pay so much attention
to who's linking to you I thought that'd be a good place to
start. ...
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