The issue of HTML email versus text email usually raises heated debate amongst those involved in email advertising.
For some people, feelings about HTML-formatted email have changed over time.
However there are a number of issues that one should take into consideration before making a decision either for or against sending HTML email in their advertising campaign. It may show to be a successful way of advertising, but then on the other hand it could be a pain to the ones on the receiving end.
To start with, not everybody has the ability to receive HTML Email, which is a very important factor for anybody involved in email advertising to take note of. It is estimated that over 30 per cent of email users are not able to receive HTML Email. HTML may show up unreadable or in non-standard fonts, clashing colours, badly formatted images and sometimes there is no quick or easy way to adjust appearance to be read. However it is also a fact that this figure is reducing by the day.