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Consider your ad copy as it stands right now.
If you didn’t have any graphics at all in your ad copy, as it is written right now, without changing it at all, could you still sell your products and/or services? The answer: probably, but because the internet is such a highly visual place, the number of sales that you’d be able to generate without graphics would be staggeringly lower.
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It’s been a crazy couple of months. Not only did my employer agree to be acquired by Yahoo!, but our competitive landscape has changed dramatically with Google acquiring Doubleclick, Microsoft acquiring aQuantive, WPP acquiring 24/7 RealMedia and AOL acquiring AdTech AG to go along with what they already own in Advertising.com.
Additionally, there are still some other large players who are also in the game such as News Corp./Myspace/Strategic Data Corp, and IAC/Ask.com.
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