The IAB conference just occurred, and John Battelle of Federated Media made the following comments about Wenda Harris Millard’s comments during her IAB speech:

I respect John Battelle and what he does with Federated a great deal, and there will ALWAYS be a place for custom ad campaigns (conversational marketing as they call it at Federated) that need to be based on human relationships and built for specific sites and audiences, but taking an “anti-algorithm” or “anti-ad exchange” stance when it comes to advertising is not really necessary. The fact that Millard even has to call it out like a battle cry is amusing to me because I don’t believe the algorithms and ad exchanges of the world are killing the premium advertising business. Nor will they ever do so.

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A few days ago radio personality (and I use that word loosely) Don Imus was sued by an advertiser for voicing their adverts on air, but also making disparaging comments about the company too. It was widely reported in traditional media - indeed, I bumped into it on USA Today’s story - but I have seen almost no commentary about it here in the blogosphere.

The company suing Imus is Flatsigned Press Inc. and it is related to their promotion of The Warren Report on John F. Kennedy’s Assassination, written by, and signed by, former President Gerald R. Ford, who was one of the members of the original commission.

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