Not sure if this old news or not but interesting all the same if you haven’t read about it yet. The NYTimes reported last month that 3 UK Internet providers (BT, Carphone Warehouse and Virginmedia) are teaming up to offer an advertising alternative to that offered by the big 3 search engines.

The 3 companies have allowed ad company, Phorm, to access customers browsing records in order to serve relevant ads to any website publisher wishing to join the scheme. The proceeds would then be shared between Phorm, the 3 Internet providers and the website publisher.

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