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Archive for April, 2008

Advertising on The SocialMedia Network

Monday, April 21st, 2008

Here’s for an original name - SocialMedia Networks - which is a new ad network for - yes, social media sites. People spend a lot of time on social networks and they tend to be younger and quite Internet savvy. However, they are a fickle group who don’t like overt marketing messages.

SocialMedia Networks says they’re the first ad network to focus 100 percent on social media. They have over three billion ad impressions to more than 15 million unique visitors per month. These ad impressions are delivered within 5,000+ applications and they’re appearing on Facebook, Bebo and MySpace.

I asked SocialMedia’s CEO Seth Goldstein a few questions about advertising on social networks with social apps.

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Biggest Drop In Ad Revenue In 50 Years

Tuesday, April 1st, 2008

More bad news news about the economy and the newspaper industry. This is a particularly disturbing headline, especially if you’re in the newspaper industry. Plus, it’s an industry I’m fond of. Yes, that’s right - newspapers have had the worst drop in advertising revenue in more than 50 years.

The Newspaper Association of America (NAA), shows that total print advertising revenue fell 9.4% in 2007 compared to 2006. It now stands at $42 billion. That’s the most severe percent decline since the association started measuring advertising revenue in 1950. The worst drop before that was in 2001 when revenue dropped 9%.

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