Display Advertising Revenue is Down
Wednesday, May 28th, 2008Online advertising in general is fairing well in a slow economy. However, display advertising revenue, especially for bigger websites, is not doing as well. (Marketing Pilgrim runs display ads - Andy how are they doing - notice any downturn?).
Web sites, newspaper publishers, and news media companies like CBS make money by selling display ads. Remember all the new ad networks that have popped up in the last few years? Publishers are getting less for the ads they run through those networks.
PubMatic’s online pricing index showed that the price for ads purchased through an ad network dropped 23 percent from March to April. It’s worst for the largest sites - the prices for that segment dropped 52 percent. Ad networks are responding by more precise targeting of ads.
The New York Times Company saw quarterly revenue for Internet ads, but not as much as last year. Revenues increased 16 percent compared to 20 percent last year.



