Google has now fully launched its competitor to Wikipedia. Knol has been open in Beta format since December with only a certain number of authors allowed to contribute. Perhaps the most graphic explanation of what it is all about is provided by its Plain old bag o’ knols, which appears ‘below the fold’ on the screen. Clearly many of its Beta authors were medical doctors who could write pharmaceutical knols, which will support a great deal of AdWords advertising. If such a knol attracts the searcher’s click, then they will move from a search report page with AdWords to an explanatory page with AdWords.

With Google so dominant in search they are formidable competitors in the advertising field. However Internet advertising is so lucrative that competitors will certainly be offering attractive advertising packages that should be seriously considered. One such is Performancing (thanks to Donna Fontenot for the heads up).

(more…)

Pheedo, pioneering distributed media monetization, now measures news feed (RSS) user behavior for advertisers distributing content through social media properties including facebook and MySpace; websites of many top publishers and high ranking blogs. The FeedPowered Analytics Dashboard™ delivers comprehensive intelligence about where an advertiser’s content is consumed, active user analysis including user engagement levels, and pass-along rates. The technology provides advertisers with a deep inside look at the behavior trends of active users consuming news feeds; creating a standard in Social Media analytics and measurable ROI on advertising spend.

(more…)

Just last month Google and Yahoo! had reached a landmark non-exclusive search partnership deal, where Google advertisements will be visible on Yahoo! Search results.

However, the big question that has been doing rounds in the search marketing arena is that, where would Yahoo! place these advertisements and when will Yahoo! start displaying Google advertisements in its search results?

Now, TechCrunch has posted a slide-show that was used during Yahoo’s presentation to shareholders about the Google-Yahoo! deal. On the slide no.14 of this presentation, Yahoo! shows the potential position of the Google advertisements.

(more…)