Google and MySpace both announced major new advertising
offerings that will be especially useful for small businesses. Though
neither are search-related, both cater to search marketers in different
ways.

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There was a time when people bought from those people who knew them.

You went to the local butcher or baker, and he knew your name, and your kids names. Personal interaction was a valuable sales and marketing tool.

We can apply this strategy to the web, too.

Interaction Marketing

Interaction marketing, as the name suggests, is about the marketing benefit that can be had from engaging with a visitor in a more personalized way.

It works well in an environment of anonymous, me-too sameness, because people still crave uniqueness and personal attention. This strategy isn’t limited to commerce, either. It applies to all kinds of sites, including blogs.
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