What is Visible?

One of the biggest problems with this site from a business model perspective is how much free content (including tools) that we give away…as the site was started out of passion with intent to help people, rather than to maximize short term revenues. That lead to me helping people for free way more than I should have, and not earning as much as I could have from paying customers (because I spent too much time helping people who had no intent of becoming customers). Shifting the business model to charging a recurring fee fixed part of that problem…using economics to add a layer to filter out real customers from freeloaders.

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After years of speculation and an acquisition back in October, Technorati have switched on the beta version of their new ad network – Technorati Engage.

The beta launch of the ad network has occurred with little fanfare. It hasn’t even earned a mention on the Technorati blog as yet, which suggests they’re not 100% ready to open up the floodgates.

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