It’s only been a month since we blogged about YouTube’s attempts at monetization—so it’s about time for them to try something new, isn’t it? paidContent reports that YouTube is testing a choose-your-own-ad feature to give us all what we really want: the choice between instant and delayed gratification.

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This information comes from eMarketer by way of ReadWriteWeb and it conjures up some thoughts about why the following is found to be true. iPhone users recall advertising seen on their smartphones better than those of other smartphone providers like RIM’s BlackBerry. This probably is not a shock to many but for marketers it poses the question of how now address a market based on device in addition to other demographic and psychographic markers. (more…)