Have you ever chatted to a direct marketer (from the old school) about online and search engine marketing? Did you end up hearing the line – “it’s all direct marketing, just in a different medium”
Whether you believe that or not, the fact of the matter is that many of the old rules of direct marketing very much apply to our new age of marketing.
There’s a myriad of “top rules of direct marketing” lists out there, one of which I stumbled on in my recent meanderings online. While reading it, I couldn’t help but see how these rules applied to PPC advertising. So here it is with a PPC advertising slant on the explanations.