The headline is pretty spectacular, to be sure, if you are in the Internet marketing biz. The UK has become the first major world economy to report that online ad spending has topped that of television. The IAB put together numbers as reported by The Guardian that attests to the true coming of age of the Internet space as an advertising channel. Or does it?

Apparently, while there is a rush to make this announcement it is one of those situations that requires peeling back the onion a little bit more to see what may really be happening. Here’s a bit of background first

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Not long ago we reported that Hulu is now attracting more viewers than Time Warner Cable. However, despite that, the cable networks that own Hulu are still making the majority of their ad profits from traditional media.

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It’s clear that Internet Marketing and Social Networking are here to stay. And all these new online tools offer an endless supply of highly effective and inexpensive ways to market your small business.

However, you may have noticed there’s more to it than just putting up a profile or sending a few Twitter Tweets. That’s why I’ve written this 3-part (maybe more) series of posts filled with simple tips and how-to’s for getting started with–and making the most of– your online marketing efforts.

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