There is no doubt that keywords play a crucial role in search engine ranking of a website but many people are not aware of the basic keyword research process done by using the adCenter user interface. One of the reasons is that UI method do not match the level of information offered by the Microsoft Advertising Intelligence as advertisers. But, there are certain things that the new search engine marketers should know to get familiar with the beginners resources for keyword expansion.

Are you new to search engine marketing and are a bit apprehensive of using Microsoft Advertising Intelligence? A post on Microsoft Advertising community
is talking about expanding the keywords through User Interface. (more…)

Over the course of two days, I saw two stark examples of what could easily be considered the best and worst of airline advertising messages encompassed in two ads done for domestic US-based airlines. Let’s start with the worst from United:

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