How To Place Your Ads In Google Maps


Chris Silver Smith By: Chris Silver Smith

My article on “Six Odd Tactics For Getting Ads Into Google Maps” posted today on Search Engine Land, and I believe many of my regular readers should find it moderately entertaining. The piece covers how some elements of guerrilla marketing have found their way into some Google Maps advertising patents, and also how some others have used creative means to get messages into Maps via “roofvertising”, “skywriting” and more.

Those familiar with Natural Search Blog may remember some of my similar past work here outlining laser graffiti ads on buildings, roofvertising, marriage proposals in Google Maps, “earth art” geoglyph ads, and sponsoring town names as an Ultimate Local SEO tactic.

It’s not surprising to see guerilla marketing tactics finding their way into Google Maps. Not only does Google itself seek to introduce disruptive technology innovations, but I expect that as Satellite and Aerial photos may get more frequently updated in such interfaces we’ll be bound to see a whole lot more efforts from people trying to get messages conveyed through the Maps interfaces.

The real question I’m left with, is if Google resells ad space on pictures of people’s rooftops and billboards, would they owe anything back to the original property owners?!?

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About The Author

Chris formerly headed up the Advanced Technology Department for Verizon Superpages.com (later spun off under Idearc Media), where he worked for ten years, specializing in patent-pending work in mapping, local search, analytics, and SEO. As the natural search optimization expert for Idearc, he founded and chaired the company's SEO Council. Chris is currently a Lead Search Strategist for Netconcepts, a search optimization firm. Chris is a regular columnist for Search Engine Land, covering the 'local search' beat. He also blogs for Natural Search Blog, and speaks at industry conferences such as Search Engine Strategies.
















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