Advertising in Google’s content network effectively is not an easy task to accomplish, so the Google Adwords blog has created a great set of best practices to help you get started on the right foot. Some of the best practices are detailed below, but check out the Adwords blog for the complete insight. (more…)
Sometimes it perplexes me that we spend so much time questioning the return on investment on Internet marketing spending, but we spend almost no time asking about the ROI of the “tried and true” methods, such as television advertising. So, it was refreshing when I was approached the other day with that question, but the answer, as you might expect, is not so simple.
Location-based advertising is not a new concept. Companies such as AdMob have being doing it for while now, but it seem that Google had the idea first.
News has surfaced that Google filed a US patent nearly 7 years ago for “determining and/or using location information in an ad system.”
