If you’re an active user of foursquare, the popular location based app, you may have noticed the “Special Nearby” tab when you check in somewhere. By clicking on that tab you’re taken to a “special” from a local vendor.
Google recently updated its AdWords program to allow advertisers to analyse their competitors a little more closely.
In order to maximize conversions it is important to present your potential customers with the information or answer they are searching for. A person heads to a search engine to ask a question, our job as SEMs is to answer their question in a small ad and direct them to our or our customer’s website which will ultimately lead to a conversion.
