I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions.

Hell freezing, dead bodies and metaphors about fat and slim peppered the comments I received. A minority felt ambivalent about the idea and said it was inevitable.

(more…)

Google have launched a new tool that aims to help advertisers test and precisely measure the impact of changes to their AdWords campaign.

(more…)