Google ACE Helps Measure Campaign Changes
By: Courtney Mills
Google have launched a new tool that aims to help advertisers test and precisely measure the impact of changes to their AdWords campaign.
Called ACE (AdWords Campaign Experiments), it’s a free tool that measures the impact to changes to your keywords, bids, ad groups and placements. The tool has just been rolled out to all U.S. advertisers after a successful 2 month beta trial.
Here is how Google explains the tools use:
With ACE, experimental campaigns run side-by-side with the original campaign in a simultaneous split test. This approach lets you run shorter tests that start and stop whenever you like, with less concern about your results being affected by seasonality or other factors. You get more precise impact estimates and more chances throughout the year to test and improve performance.
Google says that fluctuations in demand, shifts in competitor tactics, and even changes in the weather can complicate things if you are evaluating your campaign yourself.
The video below, provided by Google, explains the tool in more detail.
Advertisers will automatically see the ACE tool under Campaign Settings in their AdWords account. Google advises non-US advertisers to stay tuned as the tool will be rolled out to other countries very soon.
