Archive for October, 2010

Less Is More When Advertising Your Brand

Tuesday, October 19th, 2010

We made a stop at Jimmy Johns sandwich shop this weekend as a family (disclaimer: I’m a huge Jimmy John’s fan–and no, they are not a client of ACH Communications). One of the first things you notice when walking through the front door is the headlines. They’re everywhere.

On table tents. On the cash register. On the walls. Heck, they’re even in the bathroom.

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Has The Interstitial Ad Become Overused?

Monday, October 4th, 2010

This relates to the post that I did over at Marketing Pilgrim the other day when I registered my disgust for advertisers and web sites who throw huge ads in between me and the content I want to see on their site. You can read about just how much I love intrusive advertising here so I’ll move on.

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