Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. 15 years ago, most of us didn’t care so very much about where our meat came from, or which rental car company we used, or what type of permanent marker we wrote with – because we didn’t have any meaningful information to help us decide.

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Google is at war… with New York based local advertising firm, Yext.

Yext specializes in pay-per-call advertising for New York based businesses and have launched a tag feature that will mimic Google Tags.

Tags are small colored graphic advertisements that stand out in web directories and search result pages and are widely used by businesses to mark their presence over the internet. Tags can be attached with extra information, including advertisements or mobile coupons.

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