There was a time when Pixar nearly went out of business. Yes, the studio that has been essentially printing their own money thanks to an unbroken string of hits like the Toy Story trilogy, Monsters Inc and Finding Nemo was not always so invincible. In the early 90s, Pixar was in danger of going bankrupt, and to stay afloat they produced animated commercials for brands like Tropicana, Listerine and LifeSavers. Turning to advertising helped Pixar to survive, and go on to produce some of the most artistic and beloved animated films of all time.

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YuMe, a video advertising technology company, recently released a new study in which they surveyed 498 viewers over a 6 week time period (U.S. residents, ages 13-54) to better understand their viewing attitudes/behaviours towards TV vs. online video. below are some of the key findings: (more…)