Imagine that you’ve just completed version 1 of your product and you’re preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?” Consider this your lucky day. The goal of this article is to provide you with the core of what you need to know about cheap startup advertising as quickly as possible, so you can start spending that ad budget wisely. Let’s get started.

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Increased conversion by paying the least possible price for each conversion is every Google AdWords user’s dream, however most advertisers struggle with poor conversion rates and high ad campaign costs. There is some good news though; Google wants to help you out.

Google has launched a new AdWords feature; the Conversion Optimizer (a keyword management and analytics tool) that focuses on the relevancy and Quality Score of an ad campaign to help advertisers optimize their cost-per-conversion vs. volume of conversion exchange.

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