In an attempt to refine the statistics on estimated clicks, cost, and ad position for its AdWords users, Google recently announced some changes in the algorithm that is responsible for providing traffic estimates in AdWords.
This change is effective immediately and applies to all AdWords accounts globally.
Anyone tried to sign-up for access to Google AdWords Call Metrics lately? Did you have problems? That’s because they’ve locked up the system until the launch on or after May 16. On May 16 (or soon after), Call Metrics, formerly available in a limited release to advertisers who specifically requested the feature through AdWords Ad Innovations, will be available to all advertisers. I spoke with AdWords reps last week, and until the launch, if you don’t already have access to the feature, you won’t be able to get it.
