As Google continues it’s fast pace of updates and enhancements to AdWords, it means that paid search marketers need to work just as hard to keep up. Last year’s best practices are being trumped with newer, more powerful best practices. In this session at #SMX East, Andrew Goodman, George Michie, Brad Geddes, and Frederick Valleys discussed the best practices for incorporating the most important new features, ad formats, targeting capabilities and campaign automation features that will keep your campaigns moving forward and ahead of your toughest competitors.

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In an email sent out to the AdWords advertisers Google has announced that from 6th September they will be submitting paused adverts to editorial review alongside the active ads. This change in policy sets out to “enhance your experience with Google AdWords”.

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