Archive for November, 2011

QR code experiment: 9 brands at the Mall of America on Black Friday

Wednesday, November 30th, 2011

I’ve long been skeptical of the QR code madness among marketers. Sure, I’ve read all sorts of numbers around QR code adoption–good and bad. But many of the studies still pin *understanding* (not adoption) of QR codes in the 30 percent range. So, I tend to think, as a rule, QR codes are pretty over-hyped among marketers. (more…)

How To Link Google+ Business Page With AdWords Campaign

Monday, November 14th, 2011

Google AdWords has released a new feature called Social Extensions, that integrates your AdWords campaign to Goolge+ page. They have given a detailed step-by-step guide to adding social extensions to your ads.

Microsoft Advertising adCenter Updates

Tuesday, November 1st, 2011

Today when I logged into Microsoft Advertising adCenter I realized that some major updates had been made! The new adCenter interface is much more user friendly, saving us all some time. The new version allows users to edit the campaign name, status, and budget right within the main interface. With the old version of adCenter, it took users three clicks before changes to campaign settings could be made. Transitioning between three different pages and having to wait for those pages to load was a really time consuming process, especially when trying to make small changes to campaign budgets on a daily basis. In the new adCenter interface, editing budgets is only a click away! (more…)