According to a research publication by EMarketer Inc., Google’s display-advertising business is growing in leaps and bounds and is expected to surpass that of Facebook Inc. by 2013. (more…)
Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to come back and convert, who visited your website but didn’t make a purchase earlier. With Google AdWords you can segment, define and target these audiences. AdWords professionals also use remarketing for product upsells, branding and social engagement. Basically, you can now reach consumers who:
Do enterprise-level ad campaigns got you down? Are you not enjoying the kind of reach you’d like? Perhaps Tealium’s new tag management is just the thing you need for a successful venture. If you’d like the ability to integrate your product with the appropriate online vendor, then yes, tag management is something you should consider. (more…)
