Even though the headline in Forbes reads, “Online Ad Revenue Growth Slowing”, when you dig in to the article, and the actual Internet Advertising Bureau (IAB) numbers you can find more than a few bright spots. For instance, the industry is growing at a rate of 15%, compared to the second quarter of last year. There is also the bit about online ad revenue from all sources reaching a record $8.4 billion according to IAB tallies. But there is still one number that might be most important, and that is that 95% of brand advertiser budgets are spent on traditional media.
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“Why do you buy advertising on Facebook?”

That very simple question was asked to marketers in a survey from Ad Age and Citigroup. The respondents were given six different reasons; build brand awareness, drive traffic, build fans or “likes,” stay in touch with customers, generate sales leads, and social commerce. They were then asked to rank those responses on a scale of 1-6, with 1 being most important and 6 being the least important.
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