It’s only been a month since we blogged about YouTube’s attempts at monetization—so it’s about time for them to try something new, isn’t it? paidContent reports that YouTube is testing a choose-your-own-ad feature to give us all what we really want: the choice between instant and delayed gratification.
This information comes from eMarketer by way of ReadWriteWeb and it conjures up some thoughts about why the following is found to be true. iPhone users recall advertising seen on their smartphones better than those of other smartphone providers like RIM’s BlackBerry. This probably is not a shock to many but for marketers it poses the question of how now address a market based on device in addition to other demographic and psychographic markers. (more…)
Gian Fulgoni, Chairman, comScore’
- The right metrics are critical
- It’s not just about direct response
- Need to measure offline as well as online behavior
- Post-buy measurement of delivery of media plan
“A lot of good changes occur in the toughest times because it causes you to question what you’re doing.”
Online advertising: $20+ billion in the US – $23.4B in 2008, 8%. 20% to direct mail, 12% newspapers, 23% TV (distribution, cable, broadcast combined), 6% radio, 5% Yellow Pages. Total: $296.8 billion.
“If anyone thinks the Internet is going to replace TV… In 08 the total amount of time spent watching television in the US grew by 4%. That growth alone was greater than the total amount of time spent watching online video.”
Mobile Internet connectivity improvements through upgraded networks, smart phones, better data plans and more content are the main reasons why mobile advertising is starting to shift from “What’s all the hype about?” to “Finally, it’s catching up to the hype” mode. eMarketer reports that 2008 was where hype and reality crossed paths and now the future of the mobile advertising industry is poised to explode.
In yesterday’s report, we informed you of the dramatic decline the newspaper industry is seeing in advertising revenue. Perhaps the most shocking revelation was that newspapers saw a 1.8% decline in online advertising revenues. You might have downplayed that decline due to the overall decline of online spending. However, new data from the Interactive Advertising Bureau, in conjunction with PriceWaterhouseCoopers, reveals growth of just over 10% in online ad spending.
Google and NBC Universal announced a partnership yesterday that would help form a strategic multi-year advertising, research and technology partnership.
The announcement was made on Monday by Mike Pilot, President, NBC Universal Sales and Marketing and Tim Armstrong, Google’s President of Advertising and Commerce, North America.
In the month of June we had reported that, Google and Yahoo! had finally entered into a non-exclusive search partnership.
Now according to Yahoo! News, Google and Yahoo! have finally lifted the curtain and have revealed substantial information about some aspects of the non-exclusive search partnership. The disclosure comes in the wake of a filing, that was submitted to the U.S. Securities and Exchange Commission, that includes some details about the governing of the partnership. However, relevant details such as financial terms and revenue split have not been disclosed yet.
According to yahoo! News, “Under the deal, due to take effect after a waiting period meant to help smooth regulatory approval, Google would supply Yahoo with advertising services to run alongside Yahoo’s own Web search system. Yahoo runs the Web’s second most popular search service.
Pheedo, pioneering distributed media monetization, now measures news feed (RSS) user behavior for advertisers distributing content through social media properties including facebook and MySpace; websites of many top publishers and high ranking blogs. The FeedPowered Analytics Dashboard™ delivers comprehensive intelligence about where an advertiser’s content is consumed, active user analysis including user engagement levels, and pass-along rates. The technology provides advertisers with a deep inside look at the behavior trends of active users consuming news feeds; creating a standard in Social Media analytics and measurable ROI on advertising spend.
A few days ago radio personality (and I use that word loosely) Don Imus was sued by an advertiser for voicing their adverts on air, but also making disparaging comments about the company too. It was widely reported in traditional media – indeed, I bumped into it on USA Today’s story – but I have seen almost no commentary about it here in the blogosphere.
The company suing Imus is Flatsigned Press Inc. and it is related to their promotion of The Warren Report on John F. Kennedy’s Assassination, written by, and signed by, former President Gerald R. Ford, who was one of the members of the original commission.
Federal Trade Commission is conducting a Town Hall meeting to discuss several topics on Behavioral Targeting and Online Privacy. This is your chance to participate in the panel and have your voice heard.
This two-day Town Hall will bring together consumer advocates, industry representatives, technology experts, and academics to address the consumer protection issues raised by the practice of tracking consumers’ activities online to target advertising – or “behavioral advertising.” It will be held November 1-2, 2007 at the FTC Conference Center at 601 New Jersey Avenue, N.W., Washington, DC. It is free and open to the public.
The Commission invites interested parties to submit requests to be panelists and to recommend other topics for discussion. The requests should be submitted electronically to behavioraladvertising_requests@ftc.gov by September 14, 2007. The Commission will select panelists based on expertise and the need to represent a range of views about the issues. Panelists selected to participate will be notified by October 5, 2007.
Topics at the Town Hall will include:
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