Archive for the ‘Tips and Tricks’ Category

How to avoid wasting money on advertising

Wednesday, July 2nd, 2014

Here’s how to avoid a common advertising mistake, which loses small business owners a fortune.

Who (not how many) are you reaching?

The next time you are thinking of advertising, remember that the numbers come second. (more…)

So what is native advertising?

Wednesday, June 11th, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. (more…)

8 Golden Rules for Sure-Fire Success with Facebook Ads

Wednesday, February 26th, 2014

Yesterday, I had the pleasure of speaking to my colleagues at the Solo PR Summit–a conference put on by the lovely Kellye Crane each year in Atlanta.

50 Simple Lead Generation Tactics

Wednesday, October 30th, 2013

If you’ve read this blog, or anything I’ve written for that matter, then you know I’m a strategy before tactics kind of guy, but sometimes you just need some new ideas and tactics.

Take Control of Your Ads with Sitelink Descriptions

Wednesday, August 7th, 2013

Google announced a few months ago that ad sitelink descriptions were getting an upgrade with the Google AdWords transition to enhanced campaigns. Traditional ad sitelink extensions are links within your regular pay-per-click text ad that can direct searchers to various areas of your website, often times directing them deeper into your site and to more relevant information. Hopefully you already utilize ad sitelinks within your AdWords account, so adding descriptions shouldn’t be too big of an undertaking. If you haven’t applied traditional sitelinks yet, now is the time to do so, along with descriptions. This will provide more information to searchers and also take up more real estate on SERPs in an effort to increase click-through rates. You can see an example below:

5 Ways to Make Your Advertising Extraordinarily Effective

Monday, June 17th, 2013

Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool.

Increase Online Video Interaction with Tools from Viewbix

Thursday, May 30th, 2013

The online video advertising market saw the greatest percentage increase in spend across all digital formats from 2012 to 2013 according to eMarketer and is set to reach $4.14 billion by this years end. And even though traditional TV will continue to dominate total video ad spending, online is considered to be either more effective or equally effective by about 75% of ad executives polled by BrightRoll in a survey released last Wednesday. Nine out of 10 also thought online video ads had equal or greater impact than display ads. A summary of these findings put together by eMarketer is below.

Here’s Why You Should PPC Advertise on Your Brand Keywords

Wednesday, May 15th, 2013

There have been multiple studies about the incremental lift in search traffic that Pay Per Click Advertising provides in recent years. I’ve been quoting to clients the Google Study that said that search ads provide 89% incremental traffic. The studies essentially say that when ads are shut off that the natural search results will only pick up for 11% of the lost traffic.

Not Advertising on Bing? 3 Reasons Why You May Be Missing Out

Wednesday, April 10th, 2013

I will be the first to admit it – Bing and I don’t always get along. But despite our quarrels, Bing has always held a special place in my heart (as demonstrated in this year’s Bing-nerd Halloween costume to the right). I don’t know if it is because they are the search engine underdog,..or if they won me over simply with their ability to consistently pick awesome background photos for

On Fostering the Long Tail Effect of True Brand Loyalty

Wednesday, March 6th, 2013

One of the things I’ve always been a huge proponent of is fostering true brand loyalty for the long tail – strategic and continuous and growth – versus getting quick buzz hits then using the rinse and repeat formula.