I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions.
Hell freezing, dead bodies and metaphors about fat and slim peppered the comments I received. A minority felt ambivalent about the idea and said it was inevitable.
If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing.
As someone who works full time at the agency founded by David Ogilvy, there are plenty of reminders of his wisdom on the walls. Even online, at least once a day I see a tweet come through with someone quoting one of his famous sayings. So I don’t disagree with him lightly, but he did have one quote about dishonesty in advertising that I wish were true - but isn’t:
If you’re an active user of foursquare, the popular location based app, you may have noticed the “Special Nearby” tab when you check in somewhere. By clicking on that tab you’re taken to a “special” from a local vendor.
Google recently updated its AdWords program to allow advertisers to analyse their competitors a little more closely.
In order to maximize conversions it is important to present your potential customers with the information or answer they are searching for. A person heads to a search engine to ask a question, our job as SEMs is to answer their question in a small ad and direct them to our or our customer’s website which will ultimately lead to a conversion.
I recently returned from my first-ever trip to beautiful Asheville, North Carolina. I was there speaking at the Counselor’s Academy PRSA annual conference. (Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies).
An increasingly popular question in attribution management and in advertising measurement is what effect ads – that were viewed but not clicked on – have. These ads are known in the lingo as ‘View-Thrus’ or ‘View-Throughs.’ The related question people usually have is what percentage of credit to give view-thrus for conversions that came via multiple touchpoints (e.g. the customer saw and/or clicked several ads, before buying).
Advertising in Google’s content network effectively is not an easy task to accomplish, so the Google Adwords blog has created a great set of best practices to help you get started on the right foot. Some of the best practices are detailed below, but check out the Adwords blog for the complete insight. (more…)
Sometimes it perplexes me that we spend so much time questioning the return on investment on Internet marketing spending, but we spend almost no time asking about the ROI of the “tried and true” methods, such as television advertising. So, it was refreshing when I was approached the other day with that question, but the answer, as you might expect, is not so simple.
