Federal Trade Commission is conducting a Town Hall meeting to discuss several topics on Behavioral Targeting and Online Privacy. This is your chance to participate in the panel and have your voice heard.

This two-day Town Hall will bring together consumer advocates, industry representatives, technology experts, and academics to address the consumer protection issues raised by the practice of tracking consumers’ activities online to target advertising - or “behavioral advertising.” It will be held November 1-2, 2007 at the FTC Conference Center at 601 New Jersey Avenue, N.W., Washington, DC. It is free and open to the public.

The Commission invites interested parties to submit requests to be panelists and to recommend other topics for discussion. The requests should be submitted electronically to behavioraladvertising_requests@ftc.gov by September 14, 2007. The Commission will select panelists based on expertise and the need to represent a range of views about the issues. Panelists selected to participate will be notified by October 5, 2007.

Topics at the Town Hall will include:
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The advertising methods that I am about to talk about are a reflection of what I have tried on my blog from time to time.

I would also like to point out that I don’t like to drown my website with ads because I believe it completely takes away from the user experience.
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Marketers take note. Print is dead or dying. There are too many alternatives that are cheaper, more effective and easy to track.

I receive several print trade mags. They usually go right into the recycling bin. Not only do I not have time to read them, by the time the publication gets to me, I’ve already read a blog, scanned an RSS feed, or read an online case study. That also means I ignore any and all print advertising. This includes direct mail, magazine advertisements, and newspaper ads. The phone book even goes directly into the recycling bin.
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