Google has announced a number of improvements in the AdSense reporting features. At the same time, the search engine giant has revealed the findings of a new research highlighting the benefits of ‘smart pricing. The research highlights the fact that publishers make more money with “smart pricing”. This happens even if their earning per-click is discounted as compared with search ads. (more…)
Google Adwords for Video program is out of the group testing phase and has been ‘officially’ launched. As the blog post on the YouTube blog said, now the paid search advertising model has been integrated with video content. Advertisers can now promote their businesses with new ad formats and bidding models. Advertising is expected to go to the next level by being targeted, affordable as well as measurable for businesses. (more…)
A new study by Neilsen called the Global Trust in Advertising Survey, Q3 2011, has shown that while people generally don’t trust online ads, especially those on their mobile devices, they are beginning to open up to this form of marketing a bit, though not nearly as much as they do towards TV and print spots. Out of 28,000 consumers surveyed in 58 countries, it was found that social proofing, a form of advertising surrounding word of mouth from one’s social group, is the most trusted mode of advertising. It can be assumed the word-of-mouth segment in the study includes peer recommendations gleaned from the online social networks of those consumers surveyed, as online reviews were cited as the second most trusted form of marketing, at 70%.
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Do you want to take your AdWords ads to the next level? Consider Google AdWords ad extensions, extensions that provide additional information below your regular PPC ads. Ad extensions attract attention and can help improve your click-through-rates (CTR). You may think, is it worth it to do the extra work to add these extra features? The answer is yes, and they’re really not much work to implement. Here are some great benefits to adding an ad extension to your ad: (more…)
If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing? But if you work for a large company, this isn’t a funny question at all. It is very common for the teams that run SEO and PPC to be completely separate. And when your teams are completely separate, they tend to do things separately, because coordination costs time. So, it is in fact quite normal for large search campaigns to use different landing pages for paid and organic. The question is whether it is a good idea. How would it affect your numbers if your paid and organic landing pages were the same? (more…)
According to a research publication by EMarketer Inc., Google’s display-advertising business is growing in leaps and bounds and is expected to surpass that of Facebook Inc. by 2013. (more…)
Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to come back and convert, who visited your website but didn’t make a purchase earlier. With Google AdWords you can segment, define and target these audiences. AdWords professionals also use remarketing for product upsells, branding and social engagement. Basically, you can now reach consumers who:
Do enterprise-level ad campaigns got you down? Are you not enjoying the kind of reach you’d like? Perhaps Tealium’s new tag management is just the thing you need for a successful venture. If you’d like the ability to integrate your product with the appropriate online vendor, then yes, tag management is something you should consider. (more…)
Like the TV before it and the computer after that, at one point it may have been hard to imagine much less believe that mobile devices would be a regular part of daily life for the majority of the population. On a planet with approximately 7 billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions. That’s just about 77% of the total population. (more…)
