Advertising Day

How Google Advertisements Look on Yahoo!

Navneet Kaushal — Wed, 02 Jul 2008 15:12:23 +0000

Just last month Google and Yahoo! had reached a landmark non-exclusive search partnership deal, where Google advertisements will be visible on Yahoo! Search results.

However, the big question that has been doing rounds in the search marketing arena is that, where would Yahoo! place these advertisements and when will Yahoo! start displaying Google advertisements in its search results?

Now, TechCrunch has posted a slide-show that was used during Yahoo’s presentation to shareholders about the Google-Yahoo! deal. On the slide no.14 of this presentation, Yahoo! shows the potential position of the Google advertisements.

(more…)

PPC Behavioral Targeting

Anil Batra — Tue, 10 Jun 2008 20:13:35 +0000

Last year I wrote extensively about major online players Google, Yahoo, Microsoft and AOL using Behavioral Targeting. Microsoft and Yahoo have been very open about it but Google has not admitted openly about engaging in Behavioral Targeting.

I speculated about Google entering Behavioral Targeting, you can read my past blog posts at http://webanalysis.blogspot.com/search/label/google). Recently, Google Analytics Data Sharing option reconfirmed my belief about Google entering Behavioral Targeting and using all the data it collects via Google Analytics (and other applications) to better target the ads.

A recent survey by SEMP.org (Search Engine Marketing Professional Organization) found that four out of five advertisers are willing to increase their online advertising budget in order to add behavioral targeting to their pay-per-click campaigns.

The survey also found that

* 57% of online advertisers were willing to spend more on demographic targeting, such as age and gender

* Advertisers, on average, would pay 11% more for both behavioral and demographic targeting

* Some 40% of the respondents said they are not currently targeting or retargeting searchers but they plan to in the next 12 months

Considering these stats and all the things that I have observed (see my past blog posts), I won’t be surprised if Google, Yahoo, Microsoft, AOL and ASK soon start offering behavioral targeting to it’s Paid Search (PPC) advertisers. To get the most of out of behavioral targeting, they won’t limit the behavioral data to search only, they will most likely use every data point they collect about visitors in various places including browser toolbars.

(more…)

Display Advertising Revenue is Down

Janet Meiners — Wed, 28 May 2008 12:50:29 +0000

Online advertising in general is fairing well in a slow economy. However, display advertising revenue, especially for bigger websites, is not doing as well. (Marketing Pilgrim runs display ads - Andy how are they doing - notice any downturn?).

Web sites, newspaper publishers, and news media companies like CBS make money by selling display ads. Remember all the new ad networks that have popped up in the last few years? Publishers are getting less for the ads they run through those networks.

PubMatic’s online pricing index showed that the price for ads purchased through an ad network dropped 23 percent from March to April. It’s worst for the largest sites - the prices for that segment dropped 52 percent. Ad networks are responding by more precise targeting of ads.

The New York Times Company saw quarterly revenue for Internet ads, but not as much as last year. Revenues increased 16 percent compared to 20 percent last year.

(more…)

Social Media Continues to Compete with Traditional Media

Brian Solis — Wed, 07 May 2008 13:27:30 +0000

As each day passes, we’re presented with new information that documents the decline of traditional media in favor of online counterparts and new media competitors. It seems that newspapers are among the hardest hit with circulation and print advertising down - forcing layoffs across the country.

The Newspaper Association of America (NAA) recently released a study showing newspaper Web sites attracted an average of about 66 million unique visitors in the first quarter, up about 12 percent over the same period a year ago.

The problem for publishers has been turning that online traffic growth into revenues. Online advertising at newspapers grew 18.8 percent last year, according to NAA figures, but that wasn’t enough to offset a 9.4 percent decline in print advertising. Total newspaper advertising last year, print and online, declined 7.9 percent.

Is Social Media to blame for the erosion in traditional media consumption and advertising revenues? Is the appeal of participating in news and relevant stories or the prospect of content creation more attractive to the thin attention span of today’s Web-savvy consumer?

(more…)

Advertising on The SocialMedia Network

Janet Meiners — Mon, 21 Apr 2008 14:20:14 +0000

Here’s for an original name - SocialMedia Networks - which is a new ad network for - yes, social media sites. People spend a lot of time on social networks and they tend to be younger and quite Internet savvy. However, they are a fickle group who don’t like overt marketing messages.

SocialMedia Networks says they’re the first ad network to focus 100 percent on social media. They have over three billion ad impressions to more than 15 million unique visitors per month. These ad impressions are delivered within 5,000+ applications and they’re appearing on Facebook, Bebo and MySpace.

I asked SocialMedia’s CEO Seth Goldstein a few questions about advertising on social networks with social apps.

(more…)

Biggest Drop In Ad Revenue In 50 Years

Janet Meiners — Tue, 01 Apr 2008 16:41:21 +0000

More bad news news about the economy and the newspaper industry. This is a particularly disturbing headline, especially if you’re in the newspaper industry. Plus, it’s an industry I’m fond of. Yes, that’s right - newspapers have had the worst drop in advertising revenue in more than 50 years.

The Newspaper Association of America (NAA), shows that total print advertising revenue fell 9.4% in 2007 compared to 2006. It now stands at $42 billion. That’s the most severe percent decline since the association started measuring advertising revenue in 1950. The worst drop before that was in 2001 when revenue dropped 9%.

(more…)

UK ISPs Take A Slice Of Internet Advertising Market

Scott Boyd — Wed, 12 Mar 2008 18:14:06 +0000

Not sure if this old news or not but interesting all the same if you haven’t read about it yet. The NYTimes reported last month that 3 UK Internet providers (BT, Carphone Warehouse and Virginmedia) are teaming up to offer an advertising alternative to that offered by the big 3 search engines.

The 3 companies have allowed ad company, Phorm, to access customers browsing records in order to serve relevant ads to any website publisher wishing to join the scheme. The proceeds would then be shared between Phorm, the 3 Internet providers and the website publisher.

(more…)

There Will Always Be A Place For Custom Ad Campaigns

Pat McCarthy — Wed, 27 Feb 2008 20:36:51 +0000

The IAB conference just occurred, and John Battelle of Federated Media made the following comments about Wenda Harris Millard’s comments during her IAB speech:

Wenda Harris Millard, the new Chair of the Board (on which I serve) just laid out a line I really loved:

“We must not trade our advertising inventory like pork bellies.”

She refers to the commoditization of branded advertising inventory via ad newtorks and algorithms. It was quite inspiring. But folks were not sure whether to clap. I say: Bravo!!!

I respect John Battelle and what he does with Federated a great deal, and there will ALWAYS be a place for custom ad campaigns (conversational marketing as they call it at Federated) that need to be based on human relationships and built for specific sites and audiences, but taking an “anti-algorithm” or “anti-ad exchange” stance when it comes to advertising is not really necessary. The fact that Millard even has to call it out like a battle cry is amusing to me because I don’t believe the algorithms and ad exchanges of the world are killing the premium advertising business. Nor will they ever do so.

(more…)

Are You Legally Obligated to Speak Well of Your Advertisers?

Dave Taylor — Wed, 06 Feb 2008 14:04:28 +0000

A few days ago radio personality (and I use that word loosely) Don Imus was sued by an advertiser for voicing their adverts on air, but also making disparaging comments about the company too. It was widely reported in traditional media - indeed, I bumped into it on USA Today’s story - but I have seen almost no commentary about it here in the blogosphere.

The company suing Imus is Flatsigned Press Inc. and it is related to their promotion of The Warren Report on John F. Kennedy’s Assassination, written by, and signed by, former President Gerald R. Ford, who was one of the members of the original commission.

(more…)

Online Videos Ads Don’t Sit Too Well with Most

Jordan McCollum — Wed, 23 Jan 2008 14:49:57 +0000

Shocker—people don’t want to see ads.
As marketers, we hear people complain all the time about advertising. It comes as no surprise that BurstMedia’s recent survey found that people don’t like ads—but it’s probably something we should think about.

First, the good news: The survey of 2600 online adults focused specifically on online video and advertising in online video. As we all know, the medium is pretty darn popular—72.1% of respondents viewed video online at least monthly.

(more…)