By Marc Poirier, CMO/Co-Founder, Acquisio
Before you get started on the Google Display Network (GDN), or even if you’re already engaged in display campaigns there, it’s important to understand the five aspects of this channel that most greatly affect the outcomes of those campaigns, and to manage these aspects with precision and daily awareness.
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Answer: Yes.
That’s a pretty bold claim, right?
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Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions.
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What should you bid for your Facebook Ads CPC campaign?
Recently I’ve been working with a lot of people to set up their Facebook ads, and the same question always comes up when it comes to bidding on a CPC (Cost Per Click) campaign: “how much should I bid and what will I end up paying per click?”
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Google AdWords has introduced new app advertising tools with new features for advertisers with an app promotion campaign in AdWords, or those who are planning for an app promotion campaign in the iTunes App & Android Google Play store. The two new features include:
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Indeed there’s many changes going on at Twitter these days but what does that mean for you, the user? Well, with Twitter you never really know and for the user Twitter really can be defined as being useful for many various things. To some Twitter is a personal bulletin board for sharing thoughts and tips, for others Twitter may be an engagement platform for customer service, for many it may simply be an extended RSS feed used to amplify ones reach… there really is many uses for Twitter – perhaps too many. As a result Twitter is clamping down on developers and restricting the reach that third party developers can achieve with the API – essentially weeding out some of the “fluff”. Part of the reason for this is likely to help in building the ultimate user interest graph.
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Facebook’s stock has been taking a beating since their IPO. I’m not an expert on stock trading and I don’t own any Facebook stock, but I think the media and investing world are thinking too much about the short term and what Facebook is today opposed to what it likely is to become in the future.
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Even though the headline in Forbes reads, “Online Ad Revenue Growth Slowing”, when you dig in to the article, and the actual Internet Advertising Bureau (IAB) numbers you can find more than a few bright spots. For instance, the industry is growing at a rate of 15%, compared to the second quarter of last year. There is also the bit about online ad revenue from all sources reaching a record $8.4 billion according to IAB tallies. But there is still one number that might be most important, and that is that 95% of brand advertiser budgets are spent on traditional media.
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“Why do you buy advertising on Facebook?”
That very simple question was asked to marketers in a survey from Ad Age and Citigroup. The respondents were given six different reasons; build brand awareness, drive traffic, build fans or “likes,” stay in touch with customers, generate sales leads, and social commerce. They were then asked to rank those responses on a scale of 1-6, with 1 being most important and 6 being the least important.
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“We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven… and if we are unable to successfully implement monetization strategies for our mobile users, or if we incur excessive expenses in this effort, our financial performance and ability to grow revenue would be negatively affected.”
