March 19th, 2014

Hats off to P&G. The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power of emotional branding and advertising. Almost 20 million people have viewed it so far online. This type of emotional advertising is pretty new for P&G–as Jim Stengel, former chief marketing officer at P&G pointed out, “there was not a whole lot of recognition of the emotional connection with a brand or company” until recent years.
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February 26th, 2014

Yesterday, I had the pleasure of speaking to my colleagues at the Solo PR Summit–a conference put on by the lovely Kellye Crane each year in Atlanta.
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February 5th, 2014

Adnimation is a new Cost Per Click (CPC) ad network that uses animated ads and claims that there’s a significantly higher CTR. I’ve decided to try running the Adnimation ads here on my site as a test. You’ve probably already seen them running. I’ve also documented the signup process for publishers like me. First, a little bit about what Adnimation is, and how it works.
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January 15th, 2014

Below is my latest column that ran in Advertising Age's special 2013 opinion issue, with my own research on mentions of "startups" in Ad Age listed above. I've also been having a fun exchange about this with Kite's Tarah Feinberg, some of which you can catch on Google+ (yes, really, G+ still exists). Tarah noted, "We don't believe that 'brand and agency love for startups is going to fizzle'; we believe they're going to start dating for marriage, rather than just to get laid." I think he's on to something, and it dovetails with the article. The sleeping around is over; now it's time to focus on real relationships.
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December 16th, 2013

As an investor and a marketer, the recent Twitter IPO has had me intrigued. What is the perceived value of one share of Twitter, and how valuable are social media companies as a whole? When I’m 80 will my grandchildren favorite my Tweet about “Those darn kids r in my yard again! #middaynap”? Or are millions of investors essentially trading a fad?
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November 27th, 2013

Now that it’s a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company’s monetization efforts have been criticized heavily for years, and are obviously now in a greater spotlight than ever.
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October 30th, 2013

If you’ve read this blog, or anything I’ve written for that matter, then you know I’m a strategy before tactics kind of guy, but sometimes you just need some new ideas and tactics.
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October 4th, 2013

Google has launched two new tools Ready Image Ads and Ready Ad Gallery at the IAM MIXX. The tools will make it easier to create IAB standard and HTML 5 compatible ads on the fly. Since, iPhone and iPad support HTML5 instead of Flash, the new tools from Google will let advertisers create display ads, which run on these devices.
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September 10th, 2013

According to a report released by Marin Software, Google's Product Listing Ads (PLA) have higher click-through rates in the paid search results than the standard text ads, since November 2012.
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August 21st, 2013

How could Google Glass change advertising? Well, it was revealed that there might be a “pay per glaze” style of advertising.
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