It’s been a crazy couple of months. Not only did my employer agree to be acquired by Yahoo!, but our competitive landscape has changed dramatically with Google acquiring Doubleclick, Microsoft acquiring aQuantive, WPP acquiring 24/7 RealMedia and AOL acquiring AdTech AG to go along with what they already own in Advertising.com.

Additionally, there are still some other large players who are also in the game such as News Corp./Myspace/Strategic Data Corp, and IAC/Ask.com.
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The advertising methods that I am about to talk about are a reflection of what I have tried on my blog from time to time.

I would also like to point out that I don’t like to drown my website with ads because I believe it completely takes away from the user experience.
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The Internet has evolved quite a lot over the past few years. The Internet is no longer a mysterious place.

The Internet is now an established viable place to do business and with that all the problems of making your business stand out from the crowd online. Most companies choose Pay Per Click advertising to promote their business or service online due to its accountability and performance. However, the time has come that it is no longer as simple as bidding on keywords and watching the sales come in. Many companies are now outsourcing the complexities of their Pay Per Click (PPC) campaigns. Here I will outline the top reasons a company should outsource their PPC campaign. In no particular order:
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The issue of HTML email versus text email usually raises heated debate amongst those involved in email advertising.

For some people, feelings about HTML-formatted email have changed over time.

However there are a number of issues that one should take into consideration before making a decision either for or against sending HTML email in their advertising campaign. It may show to be a successful way of advertising, but then on the other hand it could be a pain to the ones on the receiving end.

To start with, not everybody has the ability to receive HTML Email, which is a very important factor for anybody involved in email advertising to take note of. It is estimated that over 30 per cent of email users are not able to receive HTML Email. HTML may show up unreadable or in non-standard fonts, clashing colours, badly formatted images and sometimes there is no quick or easy way to adjust appearance to be read. However it is also a fact that this figure is reducing by the day.
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Marketers take note. Print is dead or dying. There are too many alternatives that are cheaper, more effective and easy to track.

I receive several print trade mags. They usually go right into the recycling bin. Not only do I not have time to read them, by the time the publication gets to me, I’ve already read a blog, scanned an RSS feed, or read an online case study. That also means I ignore any and all print advertising. This includes direct mail, magazine advertisements, and newspaper ads. The phone book even goes directly into the recycling bin.
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