Publicis LiveRamp Deal Closes as Rivals Signal Exits
Publicis closed its $2.2 billion LiveRamp acquisition on Nov. 2 and launched an AI growth engine that pairs RampID with…
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Category: AdTechPro
Affle Perion Deal Values Israeli Ad Tech at $420 Million
Affle has agreed to buy Perion Network for about $420 million in cash at $11.70 a share, pairing mobile conversions…
DoorDash Instacart Deal Values Grocery App at $17 Billion
DoorDash agreed to buy Instacart for about $17 billion in cash and stock, keeping both brands and apps separate. Closing…
Discover-Tech Starlink Ads Point to Surveillance Bids
Discover-Tech was the top bidder on Starlink traffic in more than 100 countries. Researchers say the ads were likely used…
Google Privacy Policy Now Lets Gmail Data Shape Ads
Google's October 16 privacy policy conditions a pledge in place since 2021, letting connected Gmail, Drive, and Photos data personalize…
