Creator Deal Checklist Before IAB’s View Standard
A pre-standard creator deal checklist for measurement, usage rights, payment terms, and finance approval, drawn from IAB's November 2026 research.
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A pre-standard creator deal checklist for measurement, usage rights, payment terms, and finance approval, drawn from IAB's November 2026 research.
Outlets describing Google search malvertising say a June installer lure preceded Binance's October theft, reported at $6.3 billion. About $2.85 billion was frozen or intercepted, and Teng writes no user is bearing the loss.
Lisa Nandy has issued a public interest intervention notice on Sky’s acquisition of ITV’s channels and ITVX. Ofcom and the CMA must report by Jan. 27.
Publicis closed its $2.2 billion LiveRamp acquisition on Nov. 2 and launched an AI growth engine that pairs RampID with Epsilon identity inside client environments, even as Omnicom and WPP weigh walking away.
OpenAI has signed Magnite and PubMatic to fill remnant ChatGPT ad space programmatically, with buyers bidding in existing tools and OpenAI retaining placement control.
Affle has agreed to buy Perion Network for about $420 million in cash at $11.70 a share, pairing mobile conversions with CTV, retail media and DOOH.