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A buyer checklist before The Trade Desk's Nov. 9 report: how to stress-test open-internet DSP concentration and map CTV or retail backups…
Publicis closed its $2.2 billion LiveRamp acquisition on Nov. 2 and launched an AI growth engine that pairs RampID with Epsilon identity inside client environments, even as Omnicom and WPP weigh walking away.
OpenAI has signed Magnite and PubMatic to fill remnant ChatGPT ad space programmatically, with buyers bidding in existing tools and OpenAI retaining placement control.
Affle has agreed to buy Perion Network for about $420 million in cash at $11.70 a share, pairing mobile conversions with CTV, retail media and DOOH.
Meta ad revenue reached $63.06 billion in Q3 2026, against $63.35 billion for Google Search. Meta supplied about 57% of the ad-dollar increase at Google, Meta and Amazon.
Alphabet lost over $500 billion after Search ad growth slowed to 12%. Google is scaling AI Mode search ads to 10 new countries because conversational answers monetize less than classic results.
