Meta On-Device Conversions Could Lift Reported ROAS
Meta on-device conversions start November 12 and can lift reported ROAS without new orders. Baseline Ads Manager against the till before Black…
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Meta on-device conversions start November 12 and can lift reported ROAS without new orders. Baseline Ads Manager against the till before Black…
Brands and retail-media sellers need a feed, access, and measurement checklist as Amazon opens Alexa text shopping to invited U.S. customers.
Outlets describing Google search malvertising say a June installer lure preceded Binance's October theft, reported at $6.3 billion. About $2.85 billion was frozen or intercepted, and Teng writes no user is bearing the loss.
Lisa Nandy has issued a public interest intervention notice on Sky’s acquisition of ITV’s channels and ITVX. Ofcom and the CMA must report by Jan. 27.
Publicis closed its $2.2 billion LiveRamp acquisition on Nov. 2 and launched an AI growth engine that pairs RampID with Epsilon identity inside client environments, even as Omnicom and WPP weigh walking away.
OpenAI has signed Magnite and PubMatic to fill remnant ChatGPT ad space programmatically, with buyers bidding in existing tools and OpenAI retaining placement control.