network
Affle has agreed to buy Perion Network for about $420 million in cash at $11.70 a share, pairing mobile conversions with CTV,…
Discover-Tech was the top bidder on Starlink traffic in more than 100 countries. Researchers say the ads were likely used to geolocate or surveil users rather than for ordinary advertising.
McDonald's will let its 32-year FIFA World Cup sponsorship lapse after a 2026 campaign excited the system but missed company expectations.
OpenAI will turn on ChatGPT Ads creative enhancements by default around October 29-30, 2026, rewriting headlines and URLs unless advertisers opt out in Ads Manager.
Google's October 16 privacy policy conditions a pledge in place since 2021, letting connected Gmail, Drive, and Photos data personalize ads for Personal Intelligence users. Advertisers still do not receive the files.
