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Creator Deal Checklist Before IAB’s View Standard

A pre-standard creator deal checklist for measurement, usage rights, payment terms, and finance approval, drawn from IAB's November 2026 research.

November 10, 2026 • 4 min read
MarketingAI

ChatGPT Ads Proof: What the Trust Wall Lets Buyers See

4 min read
ProgrammaticAdvertisingPro

Open Internet Contingency Checklist Before Nov. 9

4 min read
ProgrammaticAdvertisingPro

Fox Roku CTV Close: Open Pledge Versus a Tighter Stack

5 min read
OmniChannelMarketer

Alexa Text Shopping Readiness Checklist for Brands

4 min read
Dusk city street with blank billboards and a distant figure walking away

Google Search Malvertising Reports and Binance’s $6.3 Billion Heist

Outlets describing Google search malvertising say a June installer lure preceded Binance's October theft, reported at $6.3 billion. About $2.85 billion was frozen or intercepted, and Teng writes no user is bearing the loss.

November 5, 2026 • 4 min read AdTechPro
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UK Opens Public Interest Probe of Sky ITV Takeover

Lisa Nandy has issued a public interest intervention notice on Sky’s acquisition of ITV’s channels and ITVX. Ofcom and the CMA must report by Jan. 27.

November 4, 2026 • 4 min read MediaTransformationUpdate
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Publicis LiveRamp Deal Closes as Rivals Signal Exits

Publicis closed its $2.2 billion LiveRamp acquisition on Nov. 2 and launched an AI growth engine that pairs RampID with Epsilon identity inside client environments, even as Omnicom and WPP weigh walking away.

November 3, 2026 • 4 min read AdTechPro
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OpenAI Taps Magnite, PubMatic for ChatGPT Ad Inventory

OpenAI has signed Magnite and PubMatic to fill remnant ChatGPT ad space programmatically, with buyers bidding in existing tools and OpenAI retaining placement control.

November 2, 2026 • 4 min read ProgrammaticAdvertisingPro
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Affle Perion Deal Values Israeli Ad Tech at $420 Million

Affle has agreed to buy Perion Network for about $420 million in cash at $11.70 a share, pairing mobile conversions with CTV, retail media and DOOH.

November 1, 2026 • 4 min read AdTechPro
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