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AnalyticsPro

How to Score an AI Conversion Claim Before Budget

A working checklist for scoring an AI conversion claim: classify the pathway, separate a claim from credit, and reject platform-reported influence that…

November 12, 2026 • 4 min read
AnalyticsPro

Meta On-Device Conversions Could Lift Reported ROAS

5 min read
InfluencerMarketingPro

Creator Deal Checklist Before IAB’s View Standard

4 min read
MarketingAI

ChatGPT Ads Proof: What the Trust Wall Lets Buyers See

4 min read
ProgrammaticAdvertisingPro

Open Internet Contingency Checklist Before Nov. 9

4 min read
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Fox Roku CTV Close: Open Pledge Versus a Tighter Stack

Fox closed its $22 billion Roku acquisition on Nov. 6, 2026, months early, pledging an open platform while assembling Tubi and The Roku Channel in one ad stack. Only content carriage and data firewalls are reported as three-year terms.

November 7, 2026 • 5 min read ProgrammaticAdvertisingPro
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Alexa Text Shopping Readiness Checklist for Brands

Brands and retail-media sellers need a feed, access, and measurement checklist as Amazon opens Alexa text shopping to invited U.S. customers.

November 6, 2026 • 4 min read OmniChannelMarketer
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Google Search Malvertising Reports and Binance’s $6.3 Billion Heist

Outlets describing Google search malvertising say a June installer lure preceded Binance's October theft, reported at $6.3 billion. About $2.85 billion was frozen or intercepted, and Teng writes no user is bearing the loss.

November 5, 2026 • 4 min read AdTechPro
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UK Opens Public Interest Probe of Sky ITV Takeover

Lisa Nandy has issued a public interest intervention notice on Sky’s acquisition of ITV’s channels and ITVX. Ofcom and the CMA must report by Jan. 27.

November 4, 2026 • 4 min read MediaTransformationUpdate
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Publicis LiveRamp Deal Closes as Rivals Signal Exits

Publicis closed its $2.2 billion LiveRamp acquisition on Nov. 2 and launched an AI growth engine that pairs RampID with Epsilon identity inside client environments, even as Omnicom and WPP weigh walking away.

November 3, 2026 • 4 min read AdTechPro
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