Publicis LiveRamp Deal Closes as Rivals Signal Exits
Publicis closed its $2.2 billion LiveRamp acquisition on Nov. 2 and launched an AI growth engine that pairs RampID with Epsilon identity…
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Publicis closed its $2.2 billion LiveRamp acquisition on Nov. 2 and launched an AI growth engine that pairs RampID with Epsilon identity…
DoorDash agreed to buy Instacart for about $17 billion in cash and stock, keeping both brands and apps separate. Closing is aimed at the end of 2027 or the first half of 2028.
Jury selection is set to begin in Los Angeles in a bellwether case accusing Meta and Snap of designing features that drove compulsive teen use. TikTok and YouTube have already settled.
Discover-Tech was the top bidder on Starlink traffic in more than 100 countries. Researchers say the ads were likely used to geolocate or surveil users rather than for ordinary advertising.
McDonald's will let its 32-year FIFA World Cup sponsorship lapse after a 2026 campaign excited the system but missed company expectations.
OpenAI will turn on ChatGPT Ads creative enhancements by default around October 29-30, 2026, rewriting headlines and URLs unless advertisers opt out in Ads Manager.